This year, SheKnows Media hosted #BlogHer18 Health, its first-ever health & wellness-focused conference, and Choices Matter was right there in the action. The two-day event in New York City brought together nearly 1,000 health & wellness influencers to help educate attendees about effective non-opioid options for postsurgical pain management.
The key activation at the event was an intimate panel discussion titled, “The Operating Room: A Gateway to the Opioid Epidemic.” Shannon Hartley, the Chief Marketing Officer from Shatterproof, moderated the 45-minute discussion with Dr. Paul Sethi (orthopedic surgeon), Dr. Gregory Greco (plastic surgeon) and Dr. Dale Misiek (oral surgeon). Nearly 40 guests filled the room to hear these clinicians share their perspective on how the opioid epidemic has impacted their practice, including how the use of non-opioid options has helped reduce the need for opioids after surgery for many of their patients. The surgeons also shared tips to ensure the influencers and their readers know the right questions to ask if they’re ever faced with planning for surgery. Following the formal presentation, several attendees asked questions about the opioid epidemic that were specific to their own personal or professional situation.
The #BlogHer18 Health conference also provided a great networking opportunity through our brand activation station. Choices Matter materials and swag were distributed to hundreds of women from North America and allowed for one-on-one discussions about this important topic. Many voiced their appreciation for learning about opioid alternatives, stating, “… the surgeon-led panel at BlogHer18 Health was promising — because there are safe and effective non-opioid options available.”